Agency principal Kristin Yantis has created innovative public relations programs for upscale, luxury lifestyle brands such as Vail Resorts, Inc., The Ritz-Carlton Hotel Company and Destination Hotels. Working with such dynamic brands motivated Yantis to start her own boutique CO travel & tourism PR marketing communications firm in 2007.
The name Malen is in honor of Gordon Malen, Yantis’s grandfather and inspiration. He was an award-winning public relations and advertising executive until his retirement in the early ’80s. A journalist in his early career, Malen’s was a consummate story teller. He covered Charles Lindbergh’s historic flight across the Atlantic Ocean and later was personally tapped by J. Edgar Hoover to be an FBI agent during World War II.
Malen’s legacy and the agency’s clients drive MYPR to develop and communicate great brand stories.