Blog

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Malen Yantis Public Relations is a leading boutique pr firm specializing in travel and tourism with offices in Denver and Vail. The MYPR approach to public relations is unlike the sea of sameness found at many larger agencies. We offer a fresh, creative approach that is less process, more action and results. MYPR develops buzz-worthy pr programs for premium lifestyle brands, iconic destinations and distinctive… Read More »

Celebrating a Decade of MYPR

It’s hard to believe that 10 years ago the idea of Malen Yantis Public Relations became a reality. I still remember the exact day that I started seriously thinking about opening my own firm – Nov. 16, 2006. Although I have no idea why that day sticks out in my mind, I remember rolling over in bed and writing “Malen & Mettler” on a piece… Read More »

MYPR Once Again Partners With The Sebastian – Vail – A Timbers Resort to Promote Hospitality & Real Estate

We are excited to announce that MYPR once again will be working with The Sebastian – Vail – A Timbers Resort to support both the hospitality and real estate offerings at the property. MYPR initially engaged with The Sebastian in 2014 to promote the hotel’s multi-million renovation to Colorado media, as well as develop a local, key stakeholders campaign to support real estate sales. The… Read More »

MYPR Expands Client List with Monterey Tides, A Joie de Vivre Hotel

We are excited to announce that MYPR has been selected to represent Monterey Tides, A Joie de Vivre Hotel. This is the second Joie de Vivre property in California that MYPR has added to its client list in the last six months. The oceanfront hotel is conveniently located 10 minutes from local culture like Old Fisherman’s Wharf and Cannery Row. The property recently underwent a… Read More »

How to Energize Your Village to Sell a Destination

It takes a village. No, not to raise a child, in this case – to promote a destination. When representing a Destination Marketing Organization (DMO) it’s important to reach out to all facets of the community to try and get as many businesses involved in the effort as possible. By digging a little deeper and engaging both the obvious and sometimes the unusual, the pr… Read More »

MYPR Adds Salishan Spa & Golf Resort Along the Central Oregon Coast to Client List

We are excited to announce that MYPR has been selected to represent Salishan Spa & Golf Resort. The resort is conveniently located two and a half hours south of Portland along the central Oregon Coast. In addition to its spectacular setting, Salishan offers 18-holes of championship golf, a luxurious spa, distinctive dining options and numerous outdoor adventures. Salishan is the visionary of real estate developer… Read More »

MYPR Survey Helps to Hone Press Trip Process

Press trips are one of the best tools that public relations professionals have for garnering media coverage. Letting a journalist personally experience a destination, hotel or outdoor activity provides them with firsthand knowledge that is key to crafting their stories. Malen Yantis Public Relations hosts numerous group and individual media visits on behalf of its clients each year. Our goal is always to put together… Read More »

MYPR to Represent New Joie de Vivre Hotel in South Lake Tahoe, Calif.

We are excited to announce that MYPR has been selected to represent the new Joie de Vivre hotel in South Lake Tahoe, Calif., which is scheduled to open mid-December. Our boutique Colorado agency now represents two properties in the Lake Tahoe basin; MYPR has worked with Resort at Squaw Creek, A Destination Hotel, at the base of Squaw Valley for nearly five years. 968 Park… Read More »

3 Lessons That Both Candidates can Learn From the First Televised Debate

As Donald Trump and Hillary Clinton prepare to take the stage for the first presidential debate of this campaign, we take a look back at a debate that redefined how candidates present themselves – the first televised debated between Richard Nixon and John F. Kennedy. Ironically, the debate took place exactly 56 years ago today. When Nixon and Kennedy took the stage on that fateful… Read More »

Four Tips for Juggling Multiple Media Visits at Once

For Malen Yantis Public Relations summer time means constantly hosting media. During a typical summer season we host more than 60 journalists within a three and a half month time-frame. With different writers on different schedules things can get chaotic. When planning a particularly crazy, media-filled weekend here are four areas to pay extra attention to, to ensure success. Start Early: As the saying goes,… Read More »