For the last three years I’ve worked in radio and considered myself a journalist although my responsibilities ran the gamut from routing advertising to writing copy, as well as producing “Community Focus” and doing regional news interviews. I also had the privilege of attending events, openings and celebrations that we covered for the radio station either on air or via social media channels. Now that I’m working in public relations, I get to see these events and activities from a different perspective.
Malen Yantis Public Relations recently hosted a media event in Denver for more than 35 Front Range writers, editors, bloggers, producers and on-air talent. It was interesting to be on the planning, event production and hosting side of the event. As I shift gears and start thinking more like a pr pro, I wanted to share some lessons learned for getting the most out of a media event.