For the last three years I’ve worked in radio and considered myself a journalist although my responsibilities ran the gamut from routing advertising to writing copy, as well as producing “Community Focus” and doing regional news interviews. I also had the privilege of attending events, openings and celebrations that we covered for the radio station either on air or via social media channels. Now that I’m working in public relations, I get to see these events and activities from a different perspective.

Malen Yantis Public Relations recently hosted a media event in Denver for more than 35 Front Range writers, editors, bloggers, producers and on-air talent. It was interesting to be on the planning, event production and hosting side of the event. As I shift gears and start thinking more like a pr pro, I wanted to share some lessons learned for getting the most out of a media event.

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This week we’ve got an idea that truly takes the cake – a soccer ball that generates energy. Imagine that the hoards of children you see on the field every weekend kicking around a soccer ball are creating energy every time they make contact and move the ball – fascinating! But, it’s also a reality thanks to the team at Uncharted Play and their product called the SOCCKET.

The SOCCKET is a modified soccer ball with an eco-friendly generator inside. The gyroscopic mechanism inside the ball captures the energy of motion and converts it into clean energy. The six-watt power outlet on the SOCCKET can power a variety of small appliances such as fans, hot plates, water sterilizers and more. Imagine the implications this can have for underdeveloped parts of the world.

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It’s always exciting to be awarded an opportunity to grow, for me that opportunity came in the form of accepting a position with Malen Yantis Public Relations. Working as an account coordinator for the agency is the opportunity of a lifetime and my role revolves around a topic near and dear to my heart -Vail.
 
Vail is not only where I was born, but my parents met here, built a home here and my brother and I are one of the few, fortunate enough to have been raised here.  So this opportunity to grow professionally, while representing my hometown means I’ve been granted that fundamental desire to do what I love.  A huge victory in a twenty-something’s life!
 
There’s something special about mountain air.  As long as I can remember, coming home to the crisp air here in Vail has meant a sense of peace. Some of my fondest memories of childhood include Vail Mountain as the backdrop.  Ski days with my dad - a Vail Ski Patroller for over 30 years - summertime chairlift rides as a kid in hot pursuit of wildlife sightings, the familiar chill after rain in the middle of summer and the excitement of snowfall, all mean one thing to me; this is home.
 
My instinct is to formally introduce visiting friends to Vail, like they were meeting an old friend of mine. I’m excited to do this from a business perspective as we welcome numerous journalists to the community this summer.