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It’s About Relationships

by Kristin Yantis

In today’s crowded media space filled with social media messages on Twitter, Facebook, Instagram and more, as well as traditional outlets like television, newspapers and magazines, sometimes it’s tough to rise above the noise and get your clients noticed.  The one thing that’s guaranteed to break through the clutter is a personal relationship that allows you to get e-mails and phone calls returned.

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An Eye-Opening International Media Visit to Vail

by Taylor Cook

Only two weeks into my new job at MYPR and it was already time to experience hosting a media visit. An international media opportunity on behalf of the Vail Local Marketing District brought in a host and film crew of four from the Mexican multi-media conglomerate, Estilo DF. With a strong TV, magazine and social media presence throughout the country, we like to think of Estilo DF as a mix between Vogue and People magazine.

MYPR’s partnership with Estilo DF was an exciting opportunity to showcase Vail’s summertime offerings to the area’s top international market—Mexico. Fortunately, the Estilo DF crew came on the perfect weekend to experience the energy surrounding Vail during the GoPro Mountain Games.

 

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Live, Work, Play—Vail

by Taylor Cook

After spending the last 22 years of my life living in the Midwest, I knew it was time for a change. I chose to start job-hunting in Colorado because of the mountains—the purest example of nature at its best. As an avid snowboarder, camper and hiker, Wisconsin was an ideal place to explore my outdoor interests. But growing into my adventurous spirit and passion for public relations, the final trip I took to Colorado six months before I finished college sparked a fuse of motivation.

I was determined to graduate, find the ultimate PR job and move as close to the Rocky Mountains as I could possibly get. Never would I have expected to find a dream job in an ideal location—but after my ritual scan on Andrew Hudson’s Job List, a jolt of excitement rushed through me when I spotted the open account coordinator position at MYPR.

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Welcome Taylor Cook!

by Kristin Yantis

Taylor Cook recently joined Malen Yantis Public Relations as an account coordinator. Taylor, a recent graduate of the University of Wisconsin Oshkosh, recently relocated to the Vail Valley.

While studying journalism at the UW Oshkosh, Taylor immersed herself in the public relations community. She joined the Dr. Julie Henderson PRSSA Chapter, completed two internships and worked as a public relations assistant for a restaurant marketing agency. For three years, Taylor represented her PRSSA chapter in a variety of national and local opportunities leading up to and during her elected role as president her senior year.

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We Are Hiring! Full-Time Account Coordinator

by Kristin Yantis

 

Malen Yantis Public Relations is seeking a full-time account coordinator. The position is based in the Vail Valley and reports directly to the principal of the company. This is an excellent entry-level opportunity in a fast-paced small agency environment. The person who is selected for this position has an opportunity to be exposed to every facet of the agency including clients from Maui to Vail.

This position is responsible for managing and supporting MYPR client strategies and programs to further company objectives. The successful candidate must employ strategic communications tools through traditional and social media platforms to effectively engage media and consumers. Read more…

 

 

MYPR Welcomes Haley McNeill to the Team

by Kristin Yantis

Today, I am so excited to welcome Haley McNeill to the Malen Yantis Public Relations team as an account coordinator. I’ve known Haley personally for a year now and always thought so highly of her – her upbeat style and passion for Vail was always infectious.

As I contemplated bringing on an account coordinator a few months ago, a friend suggested I hire Haley, so I did some digging. Little did I know that Haley’s background was perfect for my company. She’s worked for a minor league hockey team handling media relations, a Web development company that gives her a unique online marketing perspective and, most importantly, she recently worked for a local radio station. So, in essence, she’s been “the media” and understands pr from their perspective.

Haley grew up in the valley, so I’m excited to see the personal touch she brings to showcasing Vail to media who visit this summer. From tales of hiking her favorite trails to what it was like to interview Vail’s own celebrity bachelor Ryan Sutter for the high school newspaper, there’s an authenticity to Haley that only comes from being a local.

Welcome Haley, I’m excited to have you on board!

Haley may be reached at hmcneill@myprco.com or (970) 949-7919.

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