“MYPR has brought to the VLMDAC fresh, innovative ideas for more effective PR.”
-Beth Slifer, Chair, Vail Local Marketing District Advisory Council
“I’ve been working very regularly with Kristin for 15 years, at Vail Resorts, Ritz Carlton, Destination Hotels, and now with her own company. That professional longevity is no coincidence...." more
-Larry Olmsted, Freelance Travel Writer for Cigar Aficionado, USAToday.com, Forbes.com and more
"...MYPR always delivers. I can say with confidence that Kristin is among the best in the business, and I know when I call her or she calls me, I'll get what I need to make my story sing."
-Moira McCarthy, Contributing Editor SKI Magazine and Winter Sports Editor The Boston Herald
“The MYPR approach discovered unique and marketable characteristics about our property, and creatively tied them into luxury travel’s top trends.”
-Tara Smith, Former Marketing Director, Wailea Beach Villas
Every brand tells a story. A brand story may have many different chapters, plot lines and characters. The Malen Yantis Public Relations approach revolves around a great brand story – developing, communicating and protecting a company’s brand. We begin each campaign with a strategic plan and tactical outline and we strive to ensure that each initiative is integrated, targeted, supports company business objectives and is measurable. Our goal is to have the media embrace and communicate our client’s story to help strengthen brand awareness and grow business.
MYPR is a full service public relations agency specializing in developing creative campaigns for upscale, lifestyle brands mainly found in the travel and tourism industry. The agency strives to provide clients with added value by offering excellence in service, creativity and results. As an independent company, MYPR offers an array of resources, while providing personalized, one-on-one counsel by the senior expert in the agency.
Every Friday the MYPR blog will be themed the "Friday Frosting" - musings on batter, butter cream and ideas that take the cake. Friday Frosting is our opportunity to be a bit more whimsical. We'll share our observations on our favorite cakes, great concepts and ideas.